Focus on your customer, compel them to take action. avatar
Focus on your customer, compel them to take action.

split-test-ppc-adsAs a business owner, it’s hard to keep your focus on your customers and not your competitors when your competitors are nipping at your heels online and offline. ¬†Any good business strategy online or offline, however, begins with understanding your customers’ needs and compelling them to take action (e.g.… Read More

Why you should ignore branding. avatar
Why you should ignore branding.

Who Cares About Branding?
I just want the hamburger!

If you’re a small to medium-sized business, lets say under $6 million in sales, ignore branding initiatives and tactics, and stick with direct response marketing tactics that make your phone ring. Ok maybe don’t ignore branding completely, but let’s keep branding simple and put the emphasis on direct response marketing tactics that grow cash flow.… Read More