Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
As a consulting agency, we work on a retainer basis. Yet, every once in a while, we get an inquiry from a potential client who asks if we’re willing to work and get paid according to results.
“The better we do, the more you get paid”, they say.… Read More
Purchasing or getting purchased? Changing domains is not a decision to take lightly.
Whether you’re a small business, or a CEO of a large company, at some point you might be faced with the decision of what to do with “the other website” once a business is acquired or has been sold.… Read More
For SEO strategies that continually struggle to meet lead generation goals of its organization, or that rely heavily on traditional media for new prospects and brand awareness, the website strategy may be the issue that needs further examination. Some clear symptoms of a poor strategy include reliance on traditional media spend, poor overall ROI on marketing spend, high acquisition cost per customer, consistently see smaller competitors rank higher in search results in Google, Yahoo, or Bing, or a complete absence of the company’s website when searching for it online.… Read More
Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More