Do Coupons Work? Tips For The Small Business Owner. avatar
Do Coupons Work? Tips For The Small Business Owner.

Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask.  “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More

How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads. avatar
Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.

stock-photos-and-brandingGrowing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More