The objective of the discovery phase is to uncover the key customer elements that are necessary for your website to convert its visitors to qualified leads. An effective business strategy, whether it’s online or offline, begins with an understanding of your customers’ needs.

A website that is customer needs driven is one step closer to driving qualified leads to the business.

A website that is not needs-driven, nor focused on the customer’s ability to complete tasks, loses its ability to quickly and effectively establish rapport and “convert” the customer into a lead. A website only has seconds to establish this rapport and develop a relationship with the customer before she clicks away.

Our process involves achieving a thorough understanding of the customer base of the business through detailed feedback from the client, and through an extensive discovery session that involves understanding of customer segments, and each segment’s unique needs. From there, the needs assessment is turned into a website architecture or framework that is designed to lead to a higher likelihood of funneling customers to a “conversion”.