The cost of Pay-per-click (PPC) advertising, also referred to as search engine marketing (SEM), pales in comparison to the cost of traditional advertising, but just as traditional advertising, the same elements of success apply.
Understanding your customer segmentation is the beginning of a successful online advertising campaign. Creating customer profiles and behavior analysis helps us create successful campaigns for our clients.
At 39 Celsius we do both the concept creation and the creative production of the online ads. We also perform ongoing testing, and AB testing to ensure the ads are being as successful as possible.
Furthermore, we can integrate your traditional marketing efforts with your digital advertising to ensure your business strategy as a whole is congruent and that much more effective.
Effectively managing PPC campaigns is more than monitoring just your key metrics or conversions. It’s not about running statistics and turning in a report at the end of each month.
It requires marketing insight and analysis:
- What campaigns are working and why?
- How does today’s data compare with historical data?
- What are the trends?
- Where are your customers clicking and why?
- Where do you want customers to go on your site?
- What do you want them to do, and are they doing it?
At 39 Celsius, we have business and marketing expertise so we search deeper to answer these questions. We don’t just create reports and inundate you with analytics and ratios.
We provide a search marketing strategy that improves upon your business strategy and tactics.
We look at your PPC campaign as one tactic of many within your entire marketing strategy and ensure your PPC campaign complements and enhances your entire strategy.
We segment click stream data and monitor key performance indicators (KPI’s). We perform split testing on ads and AB testing on landing pages to continually improve your conversion rates and provide you with actionable insights and clues to your customers’ online behavior.
Our goal is to continually improve your PPC competitive advantage and ROI. We monitor your conversion rate, sales, return on your marketing spend, average order value, cost per order, and conversion rate among many others metrics. But more importantly, our goal is to facilitate the integration of your PPC marketing strategy with your company’s overall business and marketing strategy.
Find out more about how we can help.
Call us today for a FREE consultation! 866-202-6412
