If you’ve been reading anything about online marketing you’ve probably read about the importance of content marketing, blogging, and search engine optimization (SEO). Your customers search for information online using keywords and if you’re not writing content about what they are searching for then you will never capture that traffic.
If you’re producing textual content on your blog it’s important to integrate SEO into all your posts – specifically the keywords and phrases your customers are using. What are they looking for? Are they using 2 word queries, or 3 word queries, or more? Your content needs to be topically relevant. And while there’s much more to SEO and keyword research, this post should help you identify and narrow down topics and phrases.
Here are three SEO tips for blog posts that you can integrate right away. You can easily find keywords and phrases that you can utilize and integrate into your blog posts that are data driven and that you know people are actively searching for. This process can even be used to refine the topic you’re going to write about.
Twenty percent (or more) of the queries Google sees in a day it has never seen before! If you’re not producing content regularly on your website for your company you’re missing a large opportunity to capture relevant traffic.
Tip #1: Google Instant
Once you have the idea or topic for your post go to Google and start typing in some keywords you think people would be searching for.
I recently wrote a post about Facebook ads for real estate agents where I detailed three targets that brokers could utilize to increase leads, brand awareness, and improve advertising results for their traditional marketing efforts.
So I went to Google and started typing:
Write away I see a whole host of keywords that Google is recommending that people have searched for. “Using Facebook for real estate marketing” appealed to me, but not quite there based on the topic I had in my mind.
I did the Google instant query again and took it a bit further this time:
This time I typed in a similar query but kept going and added “agents” to it. As you can see Google came back with a whole set of new but related terms that people are searching for. I have a pool of 20 different keywords all related to my topic now.
Tip #2: Google Related Queries
Once I typed in my query and hit enter I went to the bottom of the page where Google recommends other related queries that are similar to mine. As you can see I get a list of different suggested queries – more ideas and keywords for my topic. I am starting to formulate my headline now and what the main keywords might be in the post based on these data.
Tip #3: Google Adwords
So now I have compiled a quick list of terms using Google Instant and Google’s related searches. I then took all those queries and pasted them into the Google Adwords keyword tool to gather estimated monthly search volumes and competition metrics – I want to identify those terms that are most relevant to my content and that also have monthly volume.
Right away I see the highest volume of searches was “facebook for real estate agents” – this was too general as my post was related to ads. So based on my topic I settled for “facebook ads for real estate agents.”
Benefits Of This Approach
If you’re producing content and don’t have time for more thorough research on keywords, this is a quick, down and dirty way to come up with initial topics and keyword phrases that potential customers are actively searching for and that you can down select for based on competitiveness and monthly volume.
Identify your main keyword or topic, and then blend in one or two others in the body of the content.
Hope this helps. Let me know what comments or feedback you have. And sign up for our newsletter for more online actionable tips and strategies.
Related post here about writing effective Title tags and Meta Descriptions for your blog posts.