Guide for Guest Blogging avatar
Guide for Guest Blogging

Guide to Guest Posting
Photo by: Beth Kanter, Flickr

Guest posting has become all the rage in the blogosphere. When you’re lookig for quality backlinks and brand exposure, there’s no better way to get it — and without earning Google’s ire.

Guest Posting: Definition and Relevance to Rank

Guest posting is the practice of allowing an author from another website or blog publish content to your blog. This practice is beneficial to your blog, because you can consistently generate fresh content for your readers. However, as a brand or writer who wants to generate more buzz, guest posting allows you to do this, too.

In fact, many bloggers herald guest posting as a way to raise the rank of your own website. Guest posts often include links to the guest blogger’s website in an “About” blurb. However, you might be able to include relevant text links from your guest post to your own content. Because guest posting allows you to format relevant links, it will boost your page’s rank for those words.

Building Your Brand as a Guest Blogger

When you want to expand your brand and authority in the industry, then guest posting is the Google-approved way to do it. When you speak on another blog in your field, you reach a new demographic. Your guest post will come across to this new audience as one of authority. If they’re interested in what you have to say, they will click over to your website.

To make the most of this opportunity, you must show readers why you’re an expert, rather than telling them. Your guest content should match the style and content of your own blog. When the readers want to know more about your industry, they’ll remember your name and blog and head to your website, first.

Pitching Your Guest Post

Don’t make the glaring mistake of sending out a one-size-fits-most letter to bloggers or editors. Instead, your pitch should be customized. After taking some time to read the blog and determining that it fits with what you have to say, start your pitch. Include reasons why you like the website and how your content would benefit the publisher. Don’t forget to include some information about who you are as well.

Always follow the guidelines. More websites include information for would-be guest bloggers. If you’re sending a cold pitch, you might have to do more to convince the blogger. Give examples of your work, suggest an idea for your content and title. An interesting title is usually an easy sell, while bloggers and readers both love lists.

Finding Guest Blogging Opportunities

Guest blogging has become so commonplace that software and websites now exist solely to help you find opportunities. For example, CitationLabs has several tools, including Link Prospector, to help you find similar blogs and those with the clout you want. Alternatively, websites such as My Blog Guest and Guest Blog It connect bloggers who need content with guest writers who want to grow their brands.

Of course, you don’t need a special tool. You can simply locate lists of industry blogs or search for websites similar to your own on Google. If you already read and interact with those blogs, your pitch will be well-received. As more website are accepting guest posts, keywords like “write for us” or “guest post guidelines” will bring up websites that want to hear from you.

Before you contact an editor, ask yourself if the blog is regularly updated and if its readers will be interested in your content. Check out the blog’s search engine rank. If all is good, send your pitch and you’re on your way to guest posting!

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Ben Sawyer is a blogger and content contributor, from Queens, NYC.  Currently, he is also a guest blogger for New York condominiums community website, sharing his tips there. He likes to share his knowledge about internet marketing through guest blogging opportunities.