How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

Top 10 Reasons Why Google Ads Beat Yelp Ads avatar
Top 10 Reasons Why Google Ads Beat Yelp Ads

Yelp Ads vs Google Ads

Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?

I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on one of the top online review sites.… Read More

How To Respond To Negative Reviews Online avatar
How To Respond To Negative Reviews Online

And Submit Reviews For Removal

Have you been neglecting your business’ online reviews? Struggling with how to respond and what to do with the negative reviews your business has received?

Consider these sobering statistics:

  1. Nine in ten customers have read online reviews to determine the quality of a local business, according to a study by Bright Local
  2. Four out of five customers will reverse a purchase decision after reviewing your business’ online reviews, according to Cone Research
  3. And another study found that one negative review can cost you up to 30 customers!
Read More