YouTube vs. Facebook Video Statistics: Two Case Studies avatar
YouTube vs. Facebook Video Statistics: Two Case Studies

We ran two case study video examples to gain insight into the differences between promoting a video on Facebook (optimizing for video views) versus promoting the same video on YouTube (True View Ads created with Adwords for Video). We wanted a better understanding of the video statistics, such as engagement, view rate, cost per view (CPV), and cost per thousand impressions (CPM).… Read More