Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies avatar
Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies

Little Known Ways To Gain More Real Estate Clients With Facebook Marketing

While I’m a digital marketer, not a real estate agent, I have bought and sold homes, and I know how many real estate agents market their services: referrals, word of mouth, glossy postcards and flyers blanketing target neighborhoods, even grocery separators used to separate your food from the person in front of you in the check-out line, and many other grassroots local guerrilla marketing tactics.… Read More

Facebook Ads For Restaurants: 5 Killer Ad Strategies avatar
Facebook Ads For Restaurants: 5 Killer Ad Strategies

Whether your restaurant is high-end, fast casual, a healthy eatery, a gastropub, or fast food, your restaurant’s specific target audience is on Facebook multiple times per day every day of the week.

If you’re not utilizing Facebook ads to reach your customers, you are missing out on one of the most effective advertising channels to reach them.… Read More

Should I advertise my business on Facebook? avatar
Should I advertise my business on Facebook?

This question is one I get often.

Consider a couple noteworthy facts about Facebook advertising:

  1. The largest media buyer in the world, which spends $76 billion on advertising (yes, that was with a B), spends the third largest amount of its clients’ budgets with Facebook (Google was the #1 channel)
  2. Facebook is the number one social platform with a billion daily active users
  3. Facebook produces upwards of 30% growth in conversions in other channels

 

The question isn’t should I advertise my business on Facebook, but rather why aren’t you?

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YouTube vs. Facebook Video Statistics: Two Case Studies avatar
YouTube vs. Facebook Video Statistics: Two Case Studies

We ran two case study video examples to gain insight into the differences between promoting a video on Facebook (optimizing for video views) versus promoting the same video on YouTube (True View Ads created with Adwords for Video). We wanted a better understanding of the video statistics, such as engagement, view rate, cost per view (CPV), and cost per thousand impressions (CPM).… Read More