Facebook Ads Versus Google Ads – One Better Than The Other? avatar
Facebook Ads Versus Google Ads – One Better Than The Other?

The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!

No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More

How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies avatar
Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies

Little Known Ways To Gain More Real Estate Clients With Facebook Marketing

While I’m a digital marketer, not a real estate agent, I have bought and sold homes, and I know how many real estate agents market their services: referrals, word of mouth, glossy postcards and flyers blanketing target neighborhoods, even grocery separators used to separate your food from the person in front of you in the check-out line, and many other grassroots local guerrilla marketing tactics.… Read More

Facebook Ads For Restaurants: 5 Killer Ad Strategies avatar
Facebook Ads For Restaurants: 5 Killer Ad Strategies

Whether your restaurant is high-end, fast casual, a healthy eatery, a gastropub, or fast food, your restaurant’s specific target audience is on Facebook multiple times per day every day of the week.

If you’re not utilizing Facebook ads to reach your customers, you are missing out on one of the most effective advertising channels to reach them.… Read More