Not many years ago, photographers could count on word-of-mouth to get a steady stream of clients. More recently, however, the growth of professionals in this field have made it more difficult for photographers to differentiate and stand out, and the pursuit of new business is grueling.… Read More
The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!
No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
Little Known Ways To Gain More Real Estate Clients With Facebook Marketing
While I’m a digital marketer, not a real estate agent, I have bought and sold homes, and I know how many real estate agents market their services: referrals, word of mouth, glossy postcards and flyers blanketing target neighborhoods, even grocery separators used to separate your food from the person in front of you in the check-out line, and many other grassroots local guerrilla marketing tactics.… Read More
Whether your restaurant is high-end, fast casual, a healthy eatery, a gastropub, or fast food, your restaurant’s specific target audience is on Facebook multiple times per day every day of the week.
If you’re not utilizing Facebook ads to reach your customers, you are missing out on one of the most effective advertising channels to reach them.… Read More