How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

How To Respond To Negative Reviews Online avatar
How To Respond To Negative Reviews Online

And Submit Reviews For Removal

Have you been neglecting your business’ online reviews? Struggling with how to respond and what to do with the negative reviews your business has received?

Consider these sobering statistics:

  1. Nine in ten customers have read online reviews to determine the quality of a local business, according to a study by Bright Local
  2. Four out of five customers will reverse a purchase decision after reviewing your business’ online reviews, according to Cone Research
  3. And another study found that one negative review can cost you up to 30 customers!
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So you need credit for your business? How social media affects your chances. avatar
So you need credit for your business? How social media affects your chances.

Facebook and your creditworthinessFollowing the lead of employers, some lenders are more often looking into an applicant’s social media presence (Facebook, Twitter, Yelp and others) to learn more about their businesses. Checking profiles and customer review sites has become especially important for alternative lending institutions which tend to deal with higher-risk loans, typically small businesses and start-ups with little or no credit history.… Read More