“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
Have you checked your Yelp reviews lately? Have you received a less than favorable review from a customer? Have you fired any employees (hurry and check your reviews)? Wish you could get rid of that negative Yelp review? If yes, then read on.… Read More
And Submit Reviews For Removal
Have you been neglecting your business’ online reviews? Struggling with how to respond and what to do with the negative reviews your business has received?
Consider these sobering statistics:
- Nine in ten customers have read online reviews to determine the quality of a local business, according to a study by Bright Local
- Four out of five customers will reverse a purchase decision after reviewing your business’ online reviews, according to Cone Research
- And another study found that one negative review can cost you up to 30 customers!
As part of a larger study, we surveyed 545 people across the U.S. to better understand consumer preferences about which online review sites were most important to their purchase decisions, in addition to overall how important online reviews were to them.… Read More
Following the lead of employers, some lenders are more often looking into an applicant’s social media presence (Facebook, Twitter, Yelp and others) to learn more about their businesses. Checking profiles and customer review sites has become especially important for alternative lending institutions which tend to deal with higher-risk loans, typically small businesses and start-ups with little or no credit history.… Read More