Internal Link Building Commonly Overlooked, But Effective avatar
Internal Link Building Commonly Overlooked, But Effective

Internal Link Building

If you’ve read much about SEO, you know that backlinks from other sites pointing to your site are one of the biggest contributors to ranking your site organically in the search engines.

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The One Big Problem With Large National Websites avatar
The One Big Problem With Large National Websites

One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information – this greatly inhibits lead generation and sales.… Read More

For Better Organic SEO, Hyper Localized Content [video] avatar
For Better Organic SEO, Hyper Localized Content [video]

For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It’s common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages.… Read More

Franchise SEO Services: Two Types You Need To Be Aware Of avatar
Franchise SEO Services: Two Types You Need To Be Aware Of

Franchise SEO Services: Local vs TraditionalSEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it’s important that if you’re seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: Traditional SEO, and Local SEO (more info here on what is local SEO?).… Read More

Franchise SEO Internet Marketing: Key Considerations avatar
Franchise SEO Internet Marketing: Key Considerations

Franchise SEO Done Correctly

For SEO strategies that continually struggle to meet lead generation goals of its organization, or that rely heavily on traditional media for new prospects and brand awareness, the website strategy may be the issue that needs further examination. Some clear symptoms of a poor strategy include reliance on traditional media spend, poor overall ROI on marketing spend, high acquisition cost per customer, consistently see smaller competitors rank higher in search results in Google, Yahoo, or Bing, or a complete absence of the company’s website when searching for it online.… Read More