As regional franchise developer, geographically how do you decide where to put your new franchise locations? If you’re in a new market, where do you put your second and third franchise sites geographically? Close to each other or far apart? How do you decide?… Read More
For SEO strategies that continually struggle to meet lead generation goals of its organization, or that rely heavily on traditional media for new prospects and brand awareness, the website strategy may be the issue that needs further examination. Some clear symptoms of a poor strategy include reliance on traditional media spend, poor overall ROI on marketing spend, high acquisition cost per customer, consistently see smaller competitors rank higher in search results in Google, Yahoo, or Bing, or a complete absence of the company’s website when searching for it online.… Read More
Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More
Are you an independent retail franchise business owner, or the founder of a retail concept and selling it to franchisees?
Regardless of whether or not you’re a retail franchisor, or a franchisee, how you compete online is one of the most important decision you make.… Read More