The One Big Problem With Large National Websites avatar
The One Big Problem With Large National Websites

One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information – this greatly inhibits lead generation and sales.… Read More

Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads. avatar
Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.

stock-photos-and-brandingGrowing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More

Simple, Effective Tips to Improve Blog Traffic and Click Through Rate avatar
Simple, Effective Tips to Improve Blog Traffic and Click Through Rate

Two basic elements will increase your blog or site’s traffic from Google organic searches:

  1. Organic positioning: obviously the higher you rank in the search engine results pages (SERPs) the more likely you will get clicks and traffic. Some studies have indicated that there’s a precipitous 90% drop in traffic from the #1 organic position to the bottom of the first page.
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