One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information – this greatly inhibits lead generation and sales.… Read More
Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
As a full service digital marketing agency, one of our services includes designing websites for clients. However, we view web design as a business tactic with the goal of generating revenue. Our business foundation is increasing our client’s value, and that can only be generated through financial growth.… Read More
Two basic elements will increase your blog or site’s traffic from Google organic searches:
- Organic positioning: obviously the higher you rank in the search engine results pages (SERPs) the more likely you will get clicks and traffic. Some studies have indicated that there’s a precipitous 90% drop in traffic from the #1 organic position to the bottom of the first page.
Hiring a web developer is the equivalent of hiring a contractor to build a home. Would you hire a contractor before knowing what type of home you want, what’s your budget, what will the building look like, who will live in it, what will be used for?… Read More