“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
If you care about your business’ longevity and its ability to acquire customers content is vital to your online marketing efforts. Entire companies have been turned around financially just because they began producing content on an ongoing basis and put it online.… Read More
If you’ve read much about SEO, you know that backlinks from other sites pointing to your site are one of the biggest contributors to ranking your site organically in the search engines.
Customers are searching for answers to their questions, for information, for education and if you’re not producing content that answers those queries and searches you will lose out.
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Without content you have nothing to say. People that have nothing to say have no influence.