Yelp appears to have been gaining more and more online awareness with consumers since it is considered by many as #1 online review site (a survey we did here found that Google reviews were more important). I know I frequent Yelp more often these days.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
Whether your restaurant is high-end, fast casual, a healthy eatery, a gastropub, or fast food, your restaurant’s specific target audience is on Facebook multiple times per day every day of the week.
If you’re not utilizing Facebook ads to reach your customers, you are missing out on one of the most effective advertising channels to reach them.… Read More