Not many years ago, photographers could count on word-of-mouth to get a steady stream of clients. More recently, however, the growth of professionals in this field have made it more difficult for photographers to differentiate and stand out, and the pursuit of new business is grueling.… Read More
The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!
No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
You are probably already running Facebook ads or perhaps you are thinking about it. After all, it seems so many businesses are jumping on board with Facebook ads, and rightly so.
However, many new Facebook advertisers begin with the infamous Boost Post due to its ease of access and simplicity right from the page interface.… Read More