Toby Danylchuk, Principal
With over 15 years of business experience, Toby’s career has spanned many industries from biotech, retail, mortgage insurance, to automotive and wind energy, among many others. He has consulted for Fortune 500 companies such as Daimler Chrysler, Adobe, Texas Instruments, Toyota, Timken, and Ingram Micro on projects ranging from competitor analysis, market analysis, to mergers and acquisitions. He has been involved in Search Engine Optimization SEO/SEM, PPC campaigns and Internet-based marketing strategies since 2002. Toby has also owned and operated his own business and knows firsthand the challenges an entrepreneurial venture experiences as it grows. Toby’s unique combination of corporate consulting, entrepreneurship and Internet-based marketing is what gives 39 Celsius its competitive advantage.
Education: Toby holds a bachelor’s degree in Chemistry/Biochemistry from the University of California at San Diego, and an MBA with an emphasis in Entrepreneurship and Finance from San Diego State University (SDSU). Toby is Google Adwords Qualified, and SEO certified by Bruce Clay’s SEOToolSet.
Paula Riestra Danylchuk, Principal
With over 10 years of corporate business experience in technology and consumer related products, Paula brings a wealth of corporate process, strategy, and discipline to her work. As an executive for a consumer technology-products manufacturer, she managed a budget of $1 billion and actively developed the company’s business strategy. She has ample hands-on experience in leading multi-functional teams. In prior experience, she directed and led national and locally focused marketing research studies including focus groups and quantitative consumer surveys. Paula is also is the key driver for 39 Celsius’ SEO in Spanish.
Education: Paula holds a Finance degree from Universidad Panamericana and an MBA with IT focus from SDSU.
Why Hire Us
39Celsius, a Web marketing consulting firm, specializes in helping businesses by making effective use of their Web strategies to grow their bottom line. Our specialty is working with small to medium-size companies from 30 to 500 employees and up to $500 million in sales.
With over 25 years combined of experience in the corporate arena, we understand that it’s not just about having the skill set to develop a Web strategy for your company, but about making that strategy work within your organization, with your staff and with your off-line business and processes. It’s about being able to lead a cross-functional team through the murky waters of a discipline that is still considered new and that doesn’t have established processes in the corporate system. It’s about convincing your staff to adopt new guidelines and procedures that will make your Web marketing strategies and your business thrive.
A true and lasting Web strategy depends on the synchronized work of multiple areas, from marketing, sales and PR, to IT, graphic designers, writers, product managers and executives. A lasting Web strategy also depends on its alignment to the overall business strategy. 39 Celsius can help you lead the coordination of these efforts so that they stand up against the ongoing changes of your industry, your company and the Web.
At 39 Celsius, we coach business owners and senior management staff who find it difficult to integrate and lead a diversity of functional areas that must be involved in any Web marketing effort for it to be successful.
We provide the leadership and structure needed to deliver a Web strategy with solid processes that relies on a team effort throughout the organization – from techies coding HTML edits, to salespeople tracking conversion.
We work with businesses on Search Engine Marketing – Website Design, Search Engine Optimization, PPC, and Email marketing campaigns – and ensure harmony between your on-line and off-line strategies. And most importantly, we help you get your team on board to ensure processes that will endure.
We are certified in SEO by SEOToolSet.
Don’t wait! – Contact us today.
